How Do Consumers Feel About Hair Volume?
A recent consumer survey1 indicated that both men and women cited volume and thickness as key hair factors they would change if given the opportunity. This survey, in addition to others, mirrors the sentiments of many U.S. consumers who are actively seeking hair care products that can provide long-lasting volume performance. Often, volumizing formulations have reduced levels of conditioning agents in order to provide a lifting effect. This unfortunately leads to reduced performance in areas such as manageability and hair feel. As a result, formulators are constantly working to create new formulations that can improve hair volume without sacrificing care properties.
A New Technology for Hair Volume has Arrived
TILAMAR® Boost 1502, a unique hyperbranched polymer identified by DSM, is a breakthrough technology for hair volume with an innovative mode of action. TILAMAR® Boost 150’s mechanism of deposition, via coacerate formation, is reflected in a lamellar structure that changes to a hexagonal structure on the drying hair, thus creating volume.
Tests Demonstrate TILAMAR® Boost 150 Improves Volume
Instrument tests2 indicated that the addition of TILAMAR® Boost 150 to shampoo resulted in a volume increase of 150% compared to the shampoo base, and up to 300% when combined with a traditional conditioning polymer. In addition, hairdresser tests reported both a visible increase in volume and an improvement in care properties such as smoothness, ease of combing and style setting when TILAMAR® Boost 150 was added to a currently marketed shampoo. Improved care properties are also benefits sought after by consumers.
Results from the various tests on TILAMAR® Boost 150 are significant. New studies with TILAMAR® Boost 150 reveal long-lasting volume on different hair types for up to 24 hours. What’s more significant is that these results are achieved without compromising care properties.
As there are many well-known brands in the market offering hair volumizing products, TILAMAR® Boost 150 can be beneficial in helping these brands’ products achieve optimal results. Additionally, it can be added directly to current shampoo bases. Only one drop is needed to achieve the benefits of hair volume performance as well as increased hair elasticity and styling ability. The addition of TILAMAR® Boost 150 to leading shampoo brands will make volume achievable for all consumers seeking improved volume and care.
Request a sample, quote or additional information on Tilamar® Boost 150 from Univar Solutions, DSM’s exclusive distribution partner in the US. Need formulation support? Univar Solution’s expert technical team can help with that too! Complete the form above to get started today.
Learn more about TILAMAR® Boost 150:
- DSM Personal Care: https://www.dsm.com/personal-care/en_US/products/polymers/tilamar-boost-150.html
- TILAMAR Boost® 150 video: https://youtu.be/nG4D9J5vrIQ
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