PCA Skin has named Chris Payne as chief marketing officer. In this role, Payne will be responsible for leading all marketing and communication initiatives to drive growth of PCA SKIN through both professional and consumer channels.
Payne brings to PCA SKIN more than 15 years of beauty industry experience after working with companies such as L’Oréal, Clarisonic and Arcade Beauty.
While at Clarisonic, Payne led marketing teams across all functions and was instrumental in the sale of the brand to L’Oreal in 2011. Just prior to PCA SKIN, he was senior vice president of Global Marketing for Arcade Beauty.
With a proven track record of leading comprehensive marketing strategies stateside and internationally, Payne will play a major role in shaping the brand voice, elevating digital strategy and refining product launch calendars. Reporting to CEO Michael Larrain, he will be based out of Scottsdale, Arizona, where SKIN is headquartered.