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Hero Ingredients for Clean & Inclusive Hair Care

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The right hero ingredients can take hair care brands to the next level.

The modern consumer wants science-backed hair health and sustainability in every new product. Choosing next-gen hero ingredients helps brand marketers and R&D win hearts and minds by powering authentic, natural and sustainable products with incredible performance.

In "Hero Ingredients for Clean & Inclusive Hair Care," taking place October 18, 2021 as part of Beauty Accelerate Virtual, Ashlee Cannady of Aprinnova will present a case study offering critical learnings about how fast-growth, modern hair care brands like JVN Hair use hero ingredients to replace silicones and leverage multifunctionality for inclusive hair care without compromise.

Registration is now open.

Cannady is the senior technical sales manager for Aprinnova. She provides new product development guidance to global and indie brands, helping brand leaders to successfully launch innovative applications that are safe, high-performing and sustainable.

Cannady brings more than nine years of expertise in manufacturing, quality assurance and market research to support clean beauty and sustainable best practices.



Hear more from this company/expert at Beauty Accelerate Virtual. Taking place Oct. 18-21, 2021, this 100% virtual event features live Q&A sessions, digital roundtables and more, giving attendees access to industry experts. On-demand options also cater to global attendees. Education sessions and panel discussions will inspire novel product ideas, convey solutions to innovation challenges and illuminate emerging trends as beauty resurges from the past year.

Learn more and Register today.

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