Henkel: 100% Packaging Recyclability by 2025

Henkel is ramping up its sustainable packaging across all oral care brands.
Henkel is ramping up its sustainable packaging across all oral care brands.

Henkel has chosen the relaunch of Spanish toothpaste brand Licor del Polo to feature Greenleaf sustainable tube technology from Albéa. Greenleaf tubes are reportedly recyclable within the existing HDPE (high-density polyethylene) bottle recycling stream, per recognized the Association of Plastic Recyclers (USA) and Suez.CircPack (Europe).

The tube-making technology uses a single-blown film to "significantly" cut the product’s CO2 footprint.

Previously: Albea Ecovadis Rating

Henkel will reportedly convert its entire oral care portfolio to fully recyclable tubes produced by Albéa by the beginning of 2021. The companies are working to harmonize all single components of the tube, including the cap, to launch a full HDPE tube in 2021.

“We want to foster a circular economy and pursue ambitious packaging targets," Philippe Blank, head of packaging sustainability at Henkel Beauty Care. "This joint development is a major step for us to further improve the recyclability of our packaging portfolio and is contributing significantly to our goal to achieve 100% recyclability until 2025. By introducing Albéa’s Greenleaf technology, we are now shifting more than 700 tons of packaging material per year into a category, that can be utilized and recovered by existing waste recycling streams.”

“With Henkel, we are demonstrating that leading companies, with established brands such as Licor del Polo, are at the forefront of the sustainability challenge," said Zoran Joksic, sales director at Albéa. "What makes a difference is the brand’s sense of purpose–and this is a value that Albéa shares with Henkel.”


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