Albéa' is showcasing three recent innovations at MakeUp in Los Angeles.
The Conscious Beauty booth at the show features these launches:
1. Twirl
A jar is designed for ergonomic refills, emphasizing the consumer’s ease of use and the product’s longevity.
2. Ella
Designed for skin care, body care and hair care, this bottle is made from recyclable PP and using EBM technology from Albéa’s North American facility.
3. Curl's Collection
Each brush in the collection is a character with its own story, designed to bring volume and care to lashes. The collection represents Albéa’s innovative spirit, marrying diverse fiber types—including cotton—with up to 60% PCR content.