When beauty brands first launch, they typically focus on one area of the industry: hair care, skin care, makeup, sun care or body care.
However, as the brand sees growth, some expand into a whole new category.
Most recently, Bubble entered the sun care category with the launch of two SPF sunscreens.
Attitude also entered the makeup category with its Oceanly collection expansion.
In our recent poll we asked our readers, do you plan to expand your brand into a different beauty category? 71% said yes and 29% said no.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.