Attitude has expanded its Oceanly collection with an introduction into the makeup category, featuring 28 products.
Products included in the line include foundations, tinted oils, concealers, blushes, bronzers, highlighters and lip gloss serums.
This new line is packaged in an innovative push-up design with biodegradable and FSC certified cardboard from eco-managed forests.
Phytoglycogen, the star ingredient, helps improve the health and appearance of the skin by providing long-lasting hydration.
The ingredient is 100% plant-derived and eliminates the need to extract glycogen from shellfish, helping preserve marine ecosystems.
The Oceanly Makeup Collection is available on attitudeliving.com and amazon.com.
JF Bernier, CEO, said, "With the launch of our Oceanly collection, which began with skincare, we were able to grow and advance the beauty industry to game-changing levels. An expansion into makeup was a natural next step. For over 10 years, Attitude has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging. This makeup line will continue to drive the conversation surrounding ingredients and packaging in cosmetics, showcasing that it is possible to benefit both the individual and the environment."