Often times we see different brands partnering with organizations for product launches or campaigns in an effort to spread awareness of the brand.
Most recently, the Women’s National Basketball Association (WNBA) announced a multi-year partnership with Mielle, where it will be an official marketing partner and the official textured hair care partner of the league.
In our recent poll we asked, do you plan to partner with another organization to spread brand awareness within the next 12 months? 70% of readers said yes and 30% of readers said no.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.