Search Global Cosmetic Industry

WAAM Cosmetics has raised €1.5 million in fundraising and hopes to expand its catalog’s range from 150 to 500 products.
WAAM Cosmetics Raises €1.5M to Expand Offerings
“We want to increase our offering of products,” WAAM Cosmetics founder Dieynaba Ndoye said, according to a media report. “Even if we focus on plants, neutral base, butter and floral water, we intend to expand our range from 150 to 500 products as quickly as possible.”
Feb 18th, 2020
Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.
4 Ways to Accelerate Makeup’s 2024 Momentum
The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.
Mar 1st, 2024
Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.
The Lip Boom: Beauty x Care
From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.
Mar 17th, 2024
Today, we’re seeing a rise in “do-it-all” makeup solutions that offer the best in both skin care and cosmetics with a focus on powerhouse skin-friendly ingredients, all bolstered by extra-effective packaging.
Inside the Hybrid Makeup Renaissance
Skin care x color cosmetic combinations deliver extra efficiency and benefits for today’s no-nonsense consumer.
Jun 3rd, 2024