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NPD Highlights Focuses on US Prestige Men’s Fragrance

The southern region of the U.S. is helping boost prestige men’s fragrance growth lately.

Fragrance Segment in Italy Plagued by Recession

The fragrance sector is expected to grow slowly in Italy over the next few years, with unisex fragrances showing the best growth potential.

Global Fragrance Market Booms

Forecasts suggest that fragrance, historically one of the least dynamic segments, will continue the improved fortunes it saw over the last year for the mid- to long term. Euromonitor International explores the drivers and trends that are expected to buoy growth through 2011.

Elizabeth Arden Signs Claudia Schiffer as Face of New Fragrance

Campaign for Italian designer Alberta Ferretti's signature fragrance to debut in Italy.

Market for Fragrance in Spain Sees Boost

With a value CAGR of 0.5%, fragrance is set to be one of the five fastest-growing health and beauty sectors in Spain to 2017.

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How Millennial Men are Influencing the Fragrance Market

The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.

Mature Women Driving the Fragrance Market in France

According to new Canadean report, the French fragrance market is driven by mature women treating themselves.

The New Fragrance Mecca: Africa/Middle East

Multinational fragrance manufacturers and retailers are increasing their presence in one of the fastest-growing regions in the world for fragrances. Africa and the Middle East are set to drive growth in the world market.

Changing Perceptions Helping to Significantly Boost Men's Fragrance in China

The men's prestige fragrance market in particular is showing is strength and upward trend in the Chinese marketplace.

Asian Fragrance Market Growing at a Fast Pace, According to Mintel

A new blog post from Mintel highlights where the fragrance market in Asia is perking up.

According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.

Kline Outlines Trends Driving Holiday Fragrance Sales

From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.

Men in India Seeking Fragrance to Promote Themselves

As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Fragrance Market Overall Looks for Growth from 2013

According to Kline and Company, new launches and increased global market penetration are set to help fragrance grow to new heights.

Higher in-store prices and consumers' desire for luxury and high-concentration fragrances are driving the category toward a strong holiday 2022 season; photo by Yaroslav Shuraev at Pexels.

Why 2022 Prestige Fragrance Sales Are Up 4%

During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.

Majority of Men Plan Fragrance Purchases Ahead of Time, Reports NPD

The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.

Tru Fragrance Celebrates Chicago Garden Project with New Scent

Tru Blooms Fountain of Roses is the second fragrance created from Tru Fragrance's Tru Blooms garden initiative with the city of Chicago.

Study Shows Scents, Not Celebrity, Drive Fragrance Consumption

According to a study by Total Beauty Media Group, surveyed women said they are most swayed by scent strips and in-store trials when shopping for a fine fragrance.