Search Global Cosmetic Industry

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Section: Consumers & Markets

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Spate reports that sprays are experiencing the largest search growth within the sunscreen category.

Spate: US Consumer Trends in SPF, Lip Care and Hair Styling

Spate reports that consumers are looking for SPF hybrid sprays that can be incorporated with makeup and knotless braids are gaining steam.

Image Skincare launched its new Daily Prevention SPF collection, featuring six products.

Image Skincare Debuts SPF Collection Amid Growing Consumer Interest in Sun Care Products

A report released by Grand View Research shows that the global sun care cosmetics market size was valued at $8.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030.

SPF, Efficacy and Innovation

As the long-term beneﬁ ts of protecting skin from harmful rays become clear, sun protection attributes are being added to products designed for daily skin care regimens.

Consumers are continuing to focus on ingredient education in skin care.

Spate: US Consumer Trends in Body Makeup, Hairstyling and Ingredients

Consumers are bringing back retro hairstyles and there is a strong wave of interest for body foundation.

NPD Report Shows More Women Going Without Makeup, Skin Care a Keener Makeup Interest

Market research company The NPD Group released a report indicating that while makeup use in women is slightly down, more women are experimenting with cosmetic products that also offer skin care benefits.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Allured magazine highlighted several makeup looks that should 'be on your radar' in 2024, including doll-like blush on the apples of the cheeks.

Trending: 8 Makeup Looks for 2024, Kylie Cosmetics, Azelaic Acid Serum and More

Our weekly "Consumer Pulse" video on the socials uncovers growing cosmetic-related searches across the web. Now trending are: Kylie and IT Cosmetics, azelaic acid serum, aesthetic makeup, red wig, forehead reduction and eight 2024 makeup predictions.

Trending: 3-in-1 Melting Balm, Lipoholics and Pancake Makeup

This week's Google Trends and insights include: a 3-in-1 makeup remover, brightening cleanser and hydrating mask; Lipoholics' The Nimble Comb; and a stroll down memory lane with pancake makeup from Max Factor. Read on for more.

#Sunsethair registered more than 104,000% growth, week over week, and can be described as an orange- and yellow-dyed balayage look.

Trending: DOA Kozmetik, Sunset Hair, Makeup Flashback, Hyperpigmentation and More

Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. Trending now are: DOA Kozmetik, makeup flashback, Kylie Cosmetics Power Plush Foundation, depigmenting serum, blackhead vacuum, sunset hair and others.

While consumers are interested in the convenience of multitasking products, data suggests that they are equally as concerned about the effectiveness and strength of multi-benefit products.

The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility

Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.

Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more.

Seventy-six percent of social media users believe influencer recommendations are fake, per a StyleSeat survey; photo by Ron Lach at Pexels

89% of TikTok Users Bought Beauty Products Seen on App

Top products purchased by social media users include skin care like moisturizers, daily SPF and serums.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

realistic nail manicure hands on towels products and tools in background

8 Trends in Beauty: 'Hyperreal' BIAB Nails/Orly, Made It Cosmetics, Krishna Makeup for Kids and More

Each week, C&T uncovers emerging trends in searches/hashtags related to cosmetics. Now on our radar: Made It Cosmetics; Radha and Krishna makeup for kids; hyperreal manicures, BIAB and Orly; Cosmetic Connection; Demure Makeup; Mari Maria makeup, ... etc.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

For the Love of Lip Balm

According to The NPD Group, 63% of women say lip balms and lip moisturizers are the skin care items they use the most.

Product discovery is dominated by personal research and in-store or online browsing, according to the survey data; 53% of 18-to-24-year-olds discover products through TikTok.

2024 Beauty Spending Forecast Points to Increased Buying

Across generations, 27.4% spend $50-99 per year on health and beauty products, while 20.1% spent $100-149. Furthermore, 39% are spending $150 or more per year on these types of products.

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