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Microshading differs from microblading in its ability to create a shadow effect with miniature dots to fill in sparse areas, resulting in full and natural-looking brows.

Spate: US Consumer Trends in Lip, Brow and Hair Care

Lip sunscreen, brow microshading and hair steaming are some of the latest U.S. consumer search trends reported by Spate.

While consumers are interested in the convenience of multitasking products, data suggests that they are equally as concerned about the effectiveness and strength of multi-benefit products.

The Rise of Multipurpose Skin Care & Makeup: Meeting Consumer Demand for Versatility

Denise from The Benchmarking Company dives deep into increasing consumers' demand for multitasking beauty products that save time, money, and space.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Seventy-six percent of survey respondents love products that do double duty–skin care benefits plus sun protection.

Consumers’ Sun Care Wish List: New Consumer Data

From no white cast to skin-friendly ingredients such as vitamin C and collagen, shoppers reveal their top needs.