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Type: Article

Section: Ingredients > Launches & Claims

Dandruff in the 21st Century

A new understanding of the cause of dandruff has spurred innovation in treatment options.

P&G Presents 'Omics' Findings in Acne, Male Grooming, Dandruff and Anti-aging

During the World Congress of Dermatology, Procter & Gamble Beauty and Grooming is presenting new findings in acne, male grooming, dandruff and anti-aging based on a broader "omics"—i.e., genomics, proteomics and metabolomics, research tool.

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Read the Label: Grow Gorgeous—Volume Bodyfying Shampoo

"After looking at the product’s INCI listing, I was surprised by the high amount of active ingredients and amino acids being used." Read on as Rachael Polowyj reviews the ingredients on this product label.

Working Up a Lather

Driven by increasing awareness and concern by consumers about the source and properties of the ingredients in their personal care products, the conversion to more natural formulations in personal care is gathering momentum. The natural hair care category is undergoing a shift as technology and formulations improve, enhancing performance and functionality while maintaining the natural integrity and positioning of the products...

Hair Care Ingredient Innovation

A quick roundup of hair care ingredients launched during the past year.

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Make Your Green Claims Mean Something

To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.

Beauty in Layers: Multitasking Ingredients

A variety of ingredients offer more than one claim or benefit; the trick is knowing how to best use that to your brand’s advantage.

A new report from Kline argues that the application of emollients and moisturizers, delivery systems, fragrances and essential oils, texture modifiers, and exfoliants can boost sensorial experiences to elevate everyday products and create “indulgent rituals that engage the senses” and emotions while also differentiating products in a crowded and dupe-riddled beauty market.

Clinical Eclipses Clean: Ingredient Trend Tracker

Efficacy, expert-backed claims and third-party certifications are the keys to beauty shopper engagement in 2024.

Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.

Skin Pigmentation 2.0: May 2024 Beauty Trend Tracker

With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The transition toward “clean,” sustainable and vegan formulations hasn’t been linear; despite this, high-functioning alternatives continue to proliferate.

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