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Type: Article

Section: Brands & Products > News

Highlighting Ingredients

Making consumers aware of the elements that make up your products’ formulations can create better consumer value and engagement, but it also can pose execution challenges.

Trends in Alphabet Creams

As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?

Marine Ingredients for the Future of Skin Care

By combining seaweeds’ abilities to concentrate unique nutrients with aggressive research and development practices, marine skin care can provide solutions for many skin concerns.

High Performance, Good Business

GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.

Marketing Matters: Shift Toward Simplicity Impacts Skin Care

A look at how the economy impacts consumer shopping strategies and the implications for marketers of skin care—and how it’s predicted that opportunity will flow from the adversity.

ABCs, Brazil, Nanotech, A Few Firsts, Awards Galore and More at in-cosmetics 2014

in-cosmetics 2014 displays how creative innovation is alive and well within the beauty and new beauty product development industry—and within cosmetics R&D, in particular.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

Sustaining Natural Growth

Growth in natural and organic personal care products is strong, but it’s not been without its challenges including definitions and enforcement, channel expansion, sustainability and supply chain management.

The Pitfalls and Burdens of Claims

Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?

Chasing Tomorrow’s Beauty Trends

Track down some of the hottest niche beauty brands in hair and skin care, and learn the trends that are helping them get noticed.

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