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[video] Chloe Grace Moretz and James Corden Get “Bare” for SK-II
“At SK-II, we like to say – if it ain't broken, break it. Over the years, beauty content has some become formulaic—glamorous ads, tutorials, how-to videos,” said SK-II global vice president Sandeep Seth. “Consumers these days don't like being pushed product or sold to. We have to behave less like a brand that is trying to sell but a brand that creates a human connection with consumers.”
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[video] Codex Beauty Founder on COVID-19 and What's Next
Barb Paldus explains that redundancies in the supply chain and e-commerce immersion have helped the brand remain competitive.
