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Eco-labels: Environmental Marketing in the Beauty Industry
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Aug 11th, 2009
Naturals-m
Naturals & Cosmeceuticals at Mass
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology discusses moving ahead in the categories of natural beauty and cosmeceuticals in the mass retail environment.
Aug 29th, 2011
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