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Section: Brands & Products > News
Event Coverage
8 Rules for Beauty Innovation in 2024 & Beyond
With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.
Launches & Claims
The Future of Big Data and Beauty: Data Driven Beauty
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
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