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Section: Brands & Products > Devices/Tech

CES 2024 unveiled the future as the industry steps into a new era of technological marvels. In the beauty and cosmetics space specifically, self-tech plays a significant role in driving innovation and transforming the way people approach skin care, makeup, grooming and shopping.

Beauty Tech Highlights from CES 2024

While many have become accustomed to the convenience of two-dimensional shopping from the comfort of their homes, the emergence of 3D virtual shopping at CES introduces an entirely new dimension to the consumer web.

Woman Eyes Closed Face Scanning Concept Adobe Stock 315244474

Haut.AI Launches 'Deep C.A.R.E.' System for More Context-aware Skin Care Matching

The system leverages advanced product tagging and comprehensive skin profiling to enhance personalization.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

Dyson's first wet line styling products, the refillable Chitosan Pre-Style Cream and Chitosan Post-Style Serum ($59.99; refills at $54.99), are built around chitosan, a bioactive polymer.

Dyson Taps Mushroom-derived Chitosan for New Hair Styling Products

Dyson uses chitosan derived from the cell walls of oyster mushrooms, rather than shellfish. In mushrooms, chitosan "gives the fungi its shape," per Dyson, which inspired its use in the new styling products.

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

There is no question that AI is creating a new lens to look through for skin care. Skin analysis is at everyone's fingertips, as is individualized skin care products.

5 AI Skin Care Technologies Pushing the Industry

There is no question that AI is creating a new lens to look through for skin care. Skin analysis is at everyone's fingertips, as is individualized skin care products.

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

*depiction only; not the actual technology

L'Oréal Patents Biomarker/Aging Correlation for Personalized Skin Care

While correlations between biomarkers and clinical signs of aging have previously been described, this approach takes it a step further — to generate personalized skin care recommendations.

By incorporating features like phototherapy, vibration massage, heating-cooling, microcurrents and electrolysis, NUON redefines the concept of skin care products, providing a multi-faceted beauty therapy.

NUON Debuts New Beauty Tech for Multi-functional Care

NUON's technological skin care cap goes beyond traditional packaging, integrating high-tech functions into skin care tools.

Recently, researchers found that weekly treatment with red and blue LED lights was sufficient to address acne.

Red Light Skin Care Consumer Interest on the Rise

According to Trendalytics, Solawave dominates the consumer-side conversation, generating more than 500K views on TikTok.

Novel biotech ingredients, powered by AI discovery, could reshape the fragrance palette of the future.

3 Ways AI is Reshaping Beauty: from Fragrance to Sun Care

Medical-grade skin care, fine fragrance ingredients and sunscreen usage are being disrupted by new AI-powered platforms.

The merger will be executed by Crown acquiring all outstanding shares of Revance's common stock for $6.66 per share in cash. Revance will then be wholly owned by Crown and Revance's stock will no longer be publicly traded on Nasdaq.

Crown Laboratories x Revance to Merge, Forming Skin Care & Aesthetics Giant

The combined organization will reportedly have a reach of about 10,000 medical professionals, mass retailers, specialty retailers, club retailers and an ecommerce channel.

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.

'We envision a world where skin care isn't about guessing,' said Anastasia Georgievskaya, co-founder and CEO of Haut.AI. 'It's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.'

Haut.AI Gains Funding from LongeVC and Grupo Boticario VC Arm for Generative AI Skin & Hair Platform

"We envision a world where skin care isn't about guessing; it's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience..."

Alma has presented Universkin—an AI-assisted medical skincare line, leaning into the skicare industry's shift toward tailored personalization.

As Reports Highlight Growing Demand for Personalization, Alma Unveils AI-Driven Universkin Skin Care System

Alma has launched Universkin, an AI-powered skin care system that creates personalized treatments using skin data. This innovation responds to a growing demand among consumers for hyper-personalized beauty solutions.

L'Oréal Groupe's Cell BioPrint Portable Lab Takes the Guesswork Out of Skin Care (CES 2025 Debut)

L’Oréal Cell BioPrint is scheduled to launch with an unspecified L'Oréal brand in Asia later in 2025.

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