Search Global Cosmetic Industry: Page 20

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Section: Retail > Brick and Mortar

ThermaFuse CEO Van Stamey

A New Slant Salon Hair Care

HeatSmart Complex may be in each of its products for heat-styled hair, but from technology and package design to point-of-purchase marketing and a new business model, a different way of looking at the industry and all kinds of smarts have gone into building the ThermaFuse brand.

Ulta had a brave marketing strategy in the United States, creating three unique shopping environments for mass, prestige and salon.

The Case for Mass Vs. Class

How beauty channels really work, and where your brand belongs.

Live From New York: HBA Addresses Industry Trends

Speakers address well-being, advances in science, antiaging trends, prestige packaging and more.

Bluemercury's 100th store is built upon a larger footprint and features a range of new facets. At center left is Bluemercury's Marla Beck, and at center right is Barry Beck, the retailer's co-founder and chief operating officer.

Exclusive: Bluemercury and the Power of "Hyper"

Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.

Live From New York

Men's Beauty

Men in the United States are evolving, and the beauty industry must evolve with them.

Engaging the New Beauty Consumer

Today's beauty consumer has evolved, and beauty companies are at the tipping point where they need to start addressing these truths about their consumers.

Accessible Beauty

In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.

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