Search Global Cosmetic Industry

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Type: Article
Section: Retail > Digital/E-commerce
'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Aug 8th, 2024
The retail rules are constantly shifting. Is your brand ready?
Power to the People
New omnichannel models for brands and retailers are delivering unique messaging and personal shopping experiences to customers of every category.
Oct 27th, 2016
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