Digital/E-commerce

Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Jul 17th, 2025
Gandon will spearhead the transformation of the company’s digital, marketing and media ecosystem, driving strategies that span its brand portfolio.
The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon
The K-Beauty World platform, from Landing International, is led by Landing CEO Sarah Chung Park, who has helped launch more than 180 K-beauty brands in the U.S. market since 2007.
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
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Space NK will operate as a standalone subsidiary of Ulta, but gives the U.S. retailer a toehold in the U.K. market.
Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market
The acquisition comes amid a larger international push, including in Mexico and the Middle East.
Jul 10th, 2025
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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Jun 17th, 2025
'We're excited to welcome the iconic Estée Lauder brand to Amazon.ca, expanding our premium beauty offering to customers across Canada,' said Eva Lorenz, country manager and vice president of Amazon Canada.
Estée Lauder Launches on Amazon.ca Premium Beauty Store
This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.
Jun 12th, 2025
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
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SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
SYMPARE MES is a sulphate-free anionic surfactant, made from plant source for use in the personal care categories. It delivers effective cleansing with gentle care and is listed in the CleanGredients database, meeting the EPA's Safer Choice Standard.
Jun 18th, 2025
“Fiscal 2025 is off to an encouraging start with stronger-than-expected performance,' said Kecia Steelman, president and chief executive officer.
Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright
Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.
May 29th, 2025
Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
May 19th, 2025
Hatch Collection has expanded its Hatch Mama line of clean maternity products to Ulta Beauty, now available online and rolling out to 370 stores later this summer. This marks the brand's first national beauty retail expansion, offering products like The Belly Oil, Nipple + Lip Rescue Balm, and the New Mama Must-Haves Kit to support women through pregnancy and postpartum.
Hatch Mama Lands at Ulta Beauty, Headlining Mother & Baby Collection
"At Hatch, we're obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work," said Ariane Goldman, founder of Hatch.
May 13th, 2025
The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Apr 29th, 2025
Brindley will solely oversee the company's merchandising, ecommerce, wellness and marketplace strategies, while also leading the company’s assortment brand building strategy.
Ulta Beauty Names Lauren Brindley to Drive Merchandising and Digital Strategy Amid Growth Challenges
The move comes at a time when the retailer has experienced sales challenges, as well as a pause in growth of its Ulta Beauty at Target store-in-store program.
Apr 17th, 2025
These events, marking the decades-long partnership between Neiman Marcus and ELC, will feature curated product showcases and immersive experiences in select Neiman Marcus locations.
In Honor of Leonard A. Lauder's Award, Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations
Neiman Marcus and The Estée Lauder Companies celebrate Leonard A. Lauder’s legacy with exclusive events nationwide. Attendees can enjoy curated brand activations, luxury experiences, and iconic beauty products.
Apr 1st, 2025
By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
Apr 1st, 2025