Digital/E-commerce

Choueiri brings more than 25 years of international beauty experience spanning North America, Europe and Asia. Most recently, he served as CEO and president, Americas, for Kering Beauté, where he led the company's largest regional business, strengthened the market position of luxury fragrance house Creed and helped launch fragrance lines for fashion brands including Bottega Veneta and Balenciaga.
Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates
The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.
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Garcia, who has served on Ulta Beauty's board of directors since 2022, will step down from the board upon assuming the CTO role. He brings more than 25 years of technology leadership experience, most recently serving as executive vice president and CTO at Domino's Pizza, where he led the company's global technology strategy spanning e-commerce, customer experience, cybersecurity and digital innovation.
Ulta Beauty Taps Domino's Tech Veteran Kelly Garcia as CTO to Accelerate AI Strategy
Ulta recently launched its Ulta AI shopping assistant and integrated with Google Gemini to enhance product discovery and personalization.
Jul 14th, 2026
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
July/August 2026
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July/August 2026

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TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Jun 18th, 2026
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)
AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.
Jun 8th, 2026
TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.
Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth
Jun 8th, 2026
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The retailer also demonstrated improving profitability, with gross margin expanding to 40.1% from 39.1% a year ago, reflecting stronger merchandise margins and lower inventory shrink.
9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)
Growth was broad-based across channels and categories, with gains driven by both higher spending per visit and increased shopper traffic.
Jun 2nd, 2026
'Cyber liability insurance provides coverage for data breaches—hacking incidents, payment info exposure,' says Kenneth Hegel of Epic Insurance Brokers & Consultants. 'Especially important of you are storing any customer data or you sell DTC alongside retail.'
The Retail Insurance Rules Beauty Brands Can’t Ignore
"Rising insurance costs are changing how beauty brands operate in a pretty fundamental way."
May 13th, 2026
Within the company’s operating segments, Sally Beauty Supply delivered the strongest performance. Segment sales increased 4.1% to $521.2 million, while comparable sales rose 2.5%, reversing declines seen a year earlier.
Sally Beauty Holdings Leans Into Digital Momentum as Q2 Sales, Margins and EPS Rise
The company said second-quarter results reflected “solid execution and the resilience of our operating model amid a dynamic macroeconomic environment."
May 11th, 2026
MOON: mascara in glass by Lumson and Ponzini
Sponsored
MOON: mascara in glass by Lumson and Ponzini
MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance
May 14th, 2026
The views generated on TikTok are translating into meaningful revenue lifts across DTC sites, Amazon, and brick-and-mortar retail through powerful halo effects.
The 15 Most-Viewed Beauty Brands on TikTok Shop
Why it matters: a correlation analysis using Charm’s TikTok Shop data revealed a clear alignment between TikTok engagement and performance across other retail channels.
May 7th, 2026
Executives point to strong alignment between Rhode’s engagement-driven strategy and Sephora’s global platform.
Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push
Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.
Apr 30th, 2026
Ulta is pushing aggressively toward full-funnel integration, collapsing discovery, comparison and transaction into a single step within Google’s ecosystem.
Ulta Leans Into Google’s AI Checkout As Sephora Bets on ChatGPT Discovery
Retailers are racing to secure presence at the point of intent.
Apr 23rd, 2026
The partnership marks a pivotal scaling moment for Erly, which has built early traction through founder-led activations, boutique distribution and strong repeat purchase rates in its first year on the market.
Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide
For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.
Apr 3rd, 2026
As trend cycles accelerate, assortments sprawl and omnichannel complexity becomes the norm, AI is emerging as a core operating lever, not a shiny experiment.
2026: The Year AI Decides Beauty’s Winners and Losers
"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."
Apr 3rd, 2026
COSRX Expands Amazon U.S. Lineup with Renewed Toner Pads
Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line
COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.
Apr 3rd, 2026
Today, many consumers recognize functional ingredients—niacinamide, ceramides, peptides—and have a working understanding of what they do. This shift has changed the rules of brand communication. It’s no longer enough to reference “advanced botanicals” or “proprietary complexes.” Consumers want specifics.
Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.
The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.
Mar 30th, 2026
Investigations suggest a covert marketing strategy utilizing very young micro-influencers to encourage compulsive purchasing among vulnerable groups, specifically those under the age of 10 to 12.
Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'
The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.
Mar 30th, 2026