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Retail
Brick and Mortar
Digital/E-commerce
Digital/E-commerce
Skin Care
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Digital/E-commerce
The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon
Brick and Mortar
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
Latest
Brick and Mortar
Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market
The acquisition comes amid a larger international push, including in Mexico and the Middle East.
Consumers & Markets
Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Skin Care
Estée Lauder Launches on Amazon.ca Premium Beauty Store
This announcement comes shortly after The Estée Lauder Companies introduced its 10th brand, The Ordinary, to the U.S. Amazon beauty store in May 2025.
Sponsored
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
SYMPARE MES is a sulphate-free anionic surfactant, made from plant source for use in the personal care categories. It delivers effective cleansing with gentle care and is listed in the CleanGredients database, meeting the EPA's Safer Choice Standard.
Brick and Mortar
Fiscal Glow-Up: Ulta Beauty’s Q1 Results Shine Bright
Comparable sales for stores open at least 14 months, as well as e-commerce sales, increased 2.9% versus fiscal 2024, led by a 2.3% increase in average ticket and a 0.6% increase in transactions.
Fragrance/Home
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
Bath & Body
Hatch Mama Lands at Ulta Beauty, Headlining Mother & Baby Collection
"At Hatch, we're obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work," said Ariane Goldman, founder of Hatch.
Consumers & Markets
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Brick and Mortar
Ulta Beauty Names Lauren Brindley to Drive Merchandising and Digital Strategy Amid Growth Challenges
The move comes at a time when the retailer has experienced sales challenges, as well as a pause in growth of its Ulta Beauty at Target store-in-store program.
Color Cosmetics
In Honor of Leonard A. Lauder's Award, Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations
Neiman Marcus and The Estée Lauder Companies celebrate Leonard A. Lauder’s legacy with exclusive events nationwide. Attendees can enjoy curated brand activations, luxury experiences, and iconic beauty products.
Hair Care
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.