Digital/E-commerce

K-beauty brands like Medicube are dominating many top skin care trends in 2025.
How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN
This report explores how each brand, product and trend addresses certain skin concerns.
Aug 20th, 2025
'These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes,' says Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US.
Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]
Nina/peopleimages.com at Adobe Stock
From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty
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As recently as November 2024, Target had touted beauty as a rare bright spot of growth for the retailer. At the time, Rick Gomez, executive vice president, chief commercial officer, Target, said, “In terms of category performance, sales and market share gains were strongest in beauty again this quarter with comparable sales growth of more than 6%.'
UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation
In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.
Aug 14th, 2025
Platforms like Amazon provide unmatched reach and convenience for early momentum.
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
Driving Beauty Innovation: Accupac’s 2024 Sustainability Report Highlights
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Driving Beauty Innovation: Accupac’s 2024 Sustainability Report Highlights
Discover how Accupac is shaping a cleaner, greener future for beauty and personal care. Our 2024 Sustainability Report highlights key milestones, including a Platinum EcoVadis score and bold 2030 goals for sustainable innovation.
Aug 18th, 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Aug 4th, 2025
Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.
Beauty on a Budget: How Consumers Are Redefining Glamor
In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.
Jul 31st, 2025
Earlier this year, razor brand Nimbi embraced unconventional marketing by using platforms like OnlyFans to share educational shaving content.
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Jul 30th, 2025
Kristin Ess Hair has announced reality TV star and hairstylist Madison LeCroy as the face of its Summer 2025 Stylers Collection.
Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.
Jul 21st, 2025
Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher, with a lifetime value 143% greater than consumer brand buyers.
Free Global Health & Beauty Pulse Report Has Dropped: How to Access
Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher.
Jul 21st, 2025
This 'high-luxury collection' will appear at Interparfums' first-ever boutique, which will be solely dedicated to the Solférino brand.
Interparfums Launches Solférino: A New High-Luxury Fragrance Collection
This "high-luxury collection" will also appear at Interparfums' first-ever boutique.
Jul 21st, 2025
Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Jul 17th, 2025
Gandon will spearhead the transformation of the company’s digital, marketing and media ecosystem, driving strategies that span its brand portfolio.
The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon
Gandon will oversee global digital commerce and work with regional leadership to accelerate online growth.
Jul 16th, 2025