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The desire for skin care-makeup hybrids has been gaining steam in recent years, with SPF claims no exception
Beautifying Sun Protection in 2025: Top Innovation Targets
From emerging ingredient technologies and testing methods to unique formats, SPF-powered beauty is leveling up.
May 6th, 2025
Two skiers in white pants and black tops celebrate on snowy mountain with sunny sky
365 Days of SPF: Sun Care Shines Year-Round
Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.
Nov 3rd, 2025
Consumer demands for holistic SPF-infused beauty are shifting rapidly, encompassing new formats, emerging claims and much more. How can brands tap into these trends and capture market share?
The Sunification of Beauty: Top Innovation Opportunities for 2024-2025
New ingredients, claims and consumer preferences are shaping multifunctional product innovation for UV defense.
Sep 3rd, 2024
Two women with different skin tones smiling outdoors against a clear blue sky in natural sunlight
The Innovations Tackling the SPF Confidence Gap
May 15th, 2026