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140 Results
Type: Article
Section: Retail
Digital/E-commerce
Building a Better Retailer: BeautyKind
BeautyKind is pursuing an omnichannel strategy as it allows brands large and small to spread cause marketing across a greater number of SKUs.
Brick and Mortar
[Slideshow] Inside the CVS Beauty Makeover
From quirky K-beauty and on-trend brands to better-for-you products and formulations, CVS is stepping up its game.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Skin Care
5 Things to Know About the Future of AR Beauty
Global Cosmetic Industry caught up with Vickie Wei, marketing director for Perfect365, Inc., to discuss the future of AR beauty, the challenges brands may face and what she finds exciting about the technology that's changing the industry.
News
Five Key Social Selling Tips from the 2017 WWD Digital Beauty Forum
Brands looking to boost social reach, should keep the following five takeaways in mind.
Brick and Mortar
How Amazon and Prestige Beauty Are Reshaping Sephora
President and CEO Calvin McDonald discussed the future of the retailer in a wide-ranging conversation.
Brick and Mortar
Coty x Beauty Story & the Future of Retail
“This space is less about category and demographics and more [about] fitting into consumer lifestyles and behavior."
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Brick and Mortar
Where Did Indie Beauty Come From?
Part 1 of 4: The origins and unique factors that changed an industry forever.
Devices/Tech
Beauty’s Augmented Reality Future
The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.
Devices/Tech
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Consumers & Markets
India Quarterly: Mary Kay to Invest $20 Million in India
Brands are in the midst of active expansion and investment in India as the country’s markets evolve.
Color Cosmetics
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Launches & Claims
The Future of Big Data and Beauty: Data Driven Beauty
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Brick and Mortar
Fashion & Beauty at Mass
This white paper from students in the cosmetics and fragrance marketing and management master's degree program at the Fashion Institute of Technology investigates the melding of fashion and beauty in the mass retail channel.
News
The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.
Article sponsored by
Bio-Botanica Inc.
Consumers & Markets
Top 15 Beauty Predictions for 2025: Insider Insights
We prompted a variety of leaders within the beauty industry to share their thoughts on the oncoming trend forecast for 2025.
Ingredients
Accessible Beauty
In the future, accessibility will no longer be simply defined by price and point of sale location. Fifteen years from now, the global consumer landscape will have dramatically changed, technology will have united us all as global citizens.
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