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“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

Turnkey Solutions by Aptar Launches Makeup-oriented Go Beyond Beauty Collection

Concepts include vegan and at least 95% natural (ISO16128) mists, creams, serums, lip balms, roll-ons, highlighters and foundations housed in packaging boasting monomaterial designs, recycled resin compositions or refillability.

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that 'harmonize adventure with serenity,' per the company.

GPI Beauty Embraces Travel & Self Care with Venture and Retreat Turnkey Beauty Collections

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that "harmonize adventure with serenity," per the company.

Today, we’re seeing a rise in “do-it-all” makeup solutions that offer the best in both skin care and cosmetics with a focus on powerhouse skin-friendly ingredients, all bolstered by extra-effective packaging.

Inside the Hybrid Makeup Renaissance

Skin care x color cosmetic combinations deliver extra efficiency and benefits for today’s no-nonsense consumer.