According to Schwan, 100% of product testers using the sticks purportedly reported smoother skin 30 minutes after application.
Launched at at MakeUp in Los Angeles, the Glowy Blur Stick is a serum-like solid complexion product that conceals and highlights simultaneously. The stick "adds a natural, dewy look to the skin," per the company.
The serum-like formulation comprises hydrasalinol, ginger, sea asparagus, meadowfoam seed oil and more skin-friendly materials. It also features jojoba and cocoa butter for easy glide-on and blending with a finger, meaning no additional tools are required.
According to Schwan, 100% of product testers using the sticks purportedly reported smoother skin 30 minutes after application. Testing was conducted by an external institute using Primos Lite, Cutometer and Corne.
The sticks can be manufactured in Schwan Cosmetics’ U.S.-based factory.
The sticks will also be available as a blush. In addition, Schwan has developed similar hybrid concepts for the face, lips, eyes and brow products, including the refillable mechanical lip liner, Power Up Your Pout, featuring peptides and jojoba oil.
“The Glowy Blur stick is a great choice for makeup lovers who want a perfected look with minimal application hassle," said Corinna Zeidler, director, brand management at Schwan Cosmetics. "You can use it flexibly as a concealer, highlighter, and for natural contouring. It’s quick to blend in and does not feel heavy on the skin. The intensity is buildable–for no-makeup makeup days, you can add just a touch on the high points of your face for a little bit of luminosity, while for more of a statement look, you can dial up the glow much more."
“The pandemic brought a huge surge of interest in skin care," said says Stefanie Strittmatter, director global category management LIP at Schwan Cosmetics. "While previously scientifically proven skin care benefits have been mostly focused on skin care products, like moisturizers and serums, the demand for care ingredients in makeup has skyrocketed. To help brands offer the most high-quality products to their consumers, ensuring the efficacy of our products and having a highly scientific product and innovation process is at the core of our business, which is reflected in our Color & Care strategy."
Strittmatter added, “With our Color & Care strategy, we want to demonstrate that with a robust scientific approach and advanced care ingredients, color cosmetics can achieve noticeable skin care results with the same level of efficacy as skin care products themselves. Power Up Your Pout’s award nomination is great recognition of our efforts in delivering the highest quality products that stay ahead of the latest trends."
