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Read My Lips: Cosmetics Brands Get Colorful for National Lipstick Day

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National Lipstick Day is Saturday, July 29, 2017, and what better way to celebrate than with the hottest colors of the season?

Avon began the celebration with actress and brand ambassador Lucy Hale.

“Every day is National Lipstick Day for me,” shares Lucy. “I’ve always loved experimenting with lipstick. Whether I'm going for high-impact color or something way more subtle, a single swipe of Avon color instantly defines my look – from a pale pink to a bold red shade.”

Avon is offering consumers a chance to win all 40 shades of Avon True Color Lipstick with its Truly Kissable Sweepstakes

Impromptu is celebrating National Lipstick Day with the launch of its premiere lipstick line, The Lola Collection, and a Hollywood rooftop celebration with top L.A. beauty bloggers and Hollywood socialites. The Lola Collection is comprised of five distinct colors developed to complement all skin tones. The range includes Café Con Leche, Ribbon in the Sky, I Got You Babe, The Bronx, and OOH-RAH.

L’Oréal Paris is celebrating National Lipstick Day with the launch of a new Colour Riche Matte Lipstick and its #ReadMyLips social media campaign.

“As a brand that has supported the individual beauty and intrinsic worth of all people for over 40 years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people’s powerful words. The Colour Riche Matte Lipstick are ultra-rich, ultra-comfortable and available in a spectrum of 16 gorgeous matte shades, allowing everyone to find a favorite shade and help make their lips bold in more ways than one.”

L’Oréal’s social media campaign is designed to create a global platform for consumers’ "voices to be seen, heard and shared." The brand will elevate select posts on their own global social channels to showcase bold looks and meaningful sentiments.

MAC is upping the ante by giving away free lipsticks on National Lipstick Day. The brand announced in a release that all U.S. MAC retailers and MAC stores will be giving away a free full-sized lipstick on Saturday, July 29, while supplies last. 

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