For the fifth year in a row, L’Oréal Paris has been named the world’s most valuable personal care brand by the 2017 BrandZ Top100 Most Valuable Global Brands ranking compiled by Kantar Millward Brown.
Steps towards Success
- Becoming more consumer focused: L’Oréal Paris teamed up with five online beauty bloggers in the U.K. and formed the L’Oréal Beauty Squad in order to garner deeper connections with consumers.
- Using technology to improve product accessibility: L’Oréal—and Lancôme—developed ways to buy directly from a mobile ad, blog or YouTube tutorial.
- Responding to personalized products and customized advice: L’Oréal launched its True Match range in 33 foundation shades at the Golden Globe Awards.