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Don McCormick

Director of Marketing, CITTA Brokerage

https://www.cittabrokerage.com/

Interesting Stories

While skin care rewards multi-SKU routine building, the hair care surface heavily rewards single-hero product positioning.

The Top 15 Brands & Retailers Dominating Beauty AI Citations

MOON: mascara in glass by Lumson and Ponzini

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MOON: mascara in glass by Lumson and Ponzini

For L'Oréal Paris, the emphasis is democratizing advanced pigment science.

The Melasma Race Heats Up as L'Oréal Brands Expand Melasyl

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Beyond Wrinkles: The Ingredients Rewriting Beauty’s Biological Playbook

For Urban Outfitters, the launch aligns with continued momentum in its beauty business. According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines, making it the retailer's most widely used beauty category.

Urban Outfitters Bets Big on Gen Alpha Beauty with Exclusive Yes Day Rollout to 60 U.S. Stores

Brick and Mortar

Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates

The company emphasized PPWR-ready solutions, including its one-piece mono-material polypropylene Powder Spray Tube, a fully recyclable package available with post-consumer recycled (PCR) content for applications such as powder dry shampoo and other spray products.

Packaging's Next Chapter: ICONS Showcases Sensory Design and PPWR-Ready Innovation

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

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