Alec Batis, chemist co-founder and co-CEO, Sweet Chemistry Laboratories

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https://sweetchemistry.com/
More from Alec Batis, chemist co-founder and co-CEO, Sweet Chemistry Laboratories
Today, many consumers recognize functional ingredients—niacinamide, ceramides, peptides—and have a working understanding of what they do. This shift has changed the rules of brand communication. It’s no longer enough to reference “advanced botanicals” or “proprietary complexes.” Consumers want specifics.
Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.
The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.
Mar 30th, 2026