IMCD Unveils New West Coast Beauty & Personal Care Innovation Hub

Purpose-built as a collaborative innovation hub, the new lab features expanded formulation capabilities alongside dedicated meeting and workshop spaces.IMCDIMCD Group, a global leading partner in the distribution and formulation of specialty chemicals and ingredients, has officially opened a new beauty and personal care laboratory at its new offices in Brea, California.

The Brea laboratory is part of IMCD’s expanding global footprint of 80-plus technical centers worldwide, designed to support customers with advanced formulation expertise, trend-driven concept development, and accelerated go-to-market solutions for beauty and personal care brands.

A West Coast Hub for Formulation and Co-Creation

Purpose-built as a collaborative innovation hub, the new lab features expanded formulation capabilities alongside dedicated meeting and workshop spaces. The facility is designed to support development meetings, hands-on formulation workshops and brainstorming sessions, enabling IMCD teams, customers, and principal partners to work side-by-side from concept ideation through to market-ready prototypes.

Strengthening IMCD’s Beauty & Personal Care Leadership in the Americas

The facility is designed to support development meetings, hands-on formulation workshops and brainstorming sessions, enabling IMCD teams, customers, and principal partners to work side-by-side from concept ideation through to market-ready prototypes.IMCD“This new laboratory represents how we want to be the formulatory go-to partner for our customers,” said Ian Lawrence, Director of IMCD Beauty & Personal Care Americas. “It embodies innovation, collaboration, and technical excellence—the foundation of how we differentiate ourselves in the market. We are excited to strengthen our presence on the West Coast and continue building meaningful partnerships.”

According to Danielle Wheeler, technical director of IMCD Beauty & Personal Care Americas, the new lab enhances IMCD’s ability to translate trends into tangible solutions: “Our approach is to inspire, support curiosity, and bring forward solutions that help brands stand out in a fast-moving beauty landscape. This facility allows us to create and test ideas directly with our customers, turning consumer and market insights into actionable, differentiated concepts.”