According to recent data from Trendanalytics, aesthetic innovation is accelerating, and younger generations are seizing the opportunity to combat wrinkles—with TikTok setting the pace. While one might assume this battle centers purely on injectables like Botox, data trends reveal a shift toward at-home solutions and non-invasive skin care techniques.
The data also reflects that the use of forehead taping (+136% YoY) and wrinkle patches (+127% YoY) has surged, catering to the growing demand for DIY skin-smoothing methods. TikTok content creators have embraced these trending hacks, often going viral, driving both curiosity and product adoption in skin care routines.
The movement goes beyond at-home treatments. There’s a marked rise in more contemporary anti-aging practices:
- Juvederm (+56% YoY): A trusted injectable dermal filler seeing steady growth.
- Collagen threads (+214% YoY): This lifting solution is capturing attention for its minimally invasive anti-aging properties.
- Body tightening creams (+92% YoY): A reflection of skincare expanding beyond facial treatments to holistic body care.
- Collagen gel masks (+462% YoY): Riding the collagen wave, these masks promise hydration, elasticity, and plumping benefits, enjoying immense popularity.
These numbers, sourced from TikTok trend and market data, signal a critical call to action for beauty industry professionals. Staying updated on these shifts allows companies to innovate around consumer interests that are as performance-driven as they are aesthetic.
Skin care brands and professionals, it’s time to tap into the growing enthusiasm of younger audiences seeking accessible, cutting-edge alternatives in anti-aging. By leveraging these insights, the beauty industry can align products with fresh consumer priorities and capitalize on the social-driven demand fueling this aesthetic economy.
