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Interpack 2011

May 12th, 2011

May 18th, 2011

Leslie Benson

Düsseldorf, Germany

Europe

http://www.mdna.com

Interesting Stories

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Digital/E-commerce

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Sponsored

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

The announcement coincides with the 60th anniversary of Estée Lauder’s Whitman manufacturing facility in the United Kingdom, which produces more than 90 million skin care and fragrance units annually.

Estée Lauder Deepens UK Manufacturing Footprint with Home Fragrance Expansion

Rhode Pushes Global Growth as e.l.f.’s Star Acquisition Expands into Latin America

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

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