Log In/Register

Events
Calendar
Event Coverage

Topics

Packaging
Ingredients
Brands & Products
Leaders
Retail
Consumers & Markets
Multimedia
Events
Polls
Calendar
Event Coverage

Magazine

Advisory Board
Past Issues
Product Roundup
Subscribe

User Tools

Log In/Register
Contact Us
Editorial Submissions
Advertise
Privacy Policy
Legal Terms

Home
Events
Calendar

Natural Products Expo West

Mar 11th, 2010

Mar 14th, 2010

Kelly Frederick

Anaheim, CA, USA

North America

http://www.expowest.com

Interesting Stories

Beyond Time: Intelligent Longevity for Skin and Hair

Sponsored

Beyond Time: Intelligent Longevity for Skin and Hair

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Digital/E-commerce

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

Sponsored

Take control of your secondary packaging. Match your brand aesthetic.

© 2026 Allured Business Media. All rights reserved.

Contact Us
Editorial Submissions
Advertise
Privacy Policy
Legal Terms
Site Map