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The Marketing of Fragrance

Oct 10th, 2012

Oct 10th, 2012

Nicole Urbanowicz

London, England

[email protected]

http://fragrancefoundation.org.uk

Interesting Stories

SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.

L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

Sponsored

Take control of your secondary packaging. Match your brand aesthetic.

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Digital/E-commerce

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

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