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WFFC Chicago Trend Excursion

Jun 2nd, 2016

Jun 2nd, 2016

Mino Zaccaro

Chicago, IL

http://www.wffc.org/page-703536

Interesting Stories

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

Sponsored

Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

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