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Luxe Pack Los Angeles

Feb 16th, 2023

Feb 17th, 2023

1201 South Figueroa Street, Los Angeles, CA 90015

https://www.luxepacklosangeles.com/

Interesting Stories

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

Beyond Time: Intelligent Longevity for Skin and Hair

Sponsored

Beyond Time: Intelligent Longevity for Skin and Hair

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

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