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Makeup in New York

Sep 18th, 2024

Sep 19th, 2024

429 11th Ave

New York, New York

https://www.makeup-in.com/newyork/fr/

Interesting Stories

SkinCeuticals, CeraVe and Garnier will participate in OpenAI's global advertising pilot, placing L'Oréal among the first beauty companies experimenting with AI-native advertising at the moment of consumer intent.

L'Oréal Goes All-In on AI: OpenAI Deal Extends From ChatGPT Commerce to Microbiome Discovery

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

Beyond Time: Intelligent Longevity for Skin and Hair

Sponsored

Beyond Time: Intelligent Longevity for Skin and Hair

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

Berlin Packaging's latest acquisitions boost its portfolio of glass, plastic and metal packaging solutions while adding specialized capabilities in closures, dispensing systems, decoration, printing, custom tooling, warehousing and regulatory support. (Pictured are some of Berlin Packaging's sun care formats, which demonstrate the company’s focus on usability, sensory experience and contemporary design.)

Berlin Packaging Doubles Down on Global Packaging Expansion with O.Berk and BlueSky Acquisitions

TikTok has cemented its role as a discovery channel, and its influence on Amazon search rankings means that virality on one platform now directly monetizes on another.

Digital/E-commerce

Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth

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