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MakeUp in NY

Sep 17th, 2025

Sep 18th, 2025

https://www.makeup-in.com/newyork/

Interesting Stories

Prestige makeup sales rose just 3%, while unit demand softened slightly. The category is therefore generating modest dollar growth without expanding its unit base. Yet pockets of the category are thriving: bronzer and blush posted double-digit gains. Pictured is Charli XCX with YSL Beauty's powder-based Make Me Blush.

Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective

Nutrire Takes Scalp-First Hair Wellness to Ulta Beauty

e.l.f. Cosmetics, e.l.f. Skin and Bubble recently announced a limited-edition skin care-makeup hybrid collection featuring three community-inspired products.

Color Cosmetics

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

Beauty has made enormous progress in expanding foundation and concealer shade ranges, but simply increasing the number of shades does not necessarily solve the underlying problem of matching.

Color Cosmetics

Estée Lauder Wants to Rewrite the Science of Shade Matching

Ingestibles/Supplements

Kim Kardashian Joins Broc Shot to Bring Skin Health Into the Supplement Aisle

Ingestibles/Supplements

Cymbiotika’s Breakout Year Gets a Celebrity-Backed Boost

Jupiter's Ulta assortment spans anti-dandruff shampoos and serums, conditioners, scalp moisturizer and tools, alongside the new Day 2 Dry Shampoo.

Jupiter’s Ulta Move Signals Scalp Care’s Mainstream Moment

“POV Beauty is redefining an emerging category at the intersection of skin care and makeup—and Sephora is proud to partner in bringing it to our clients across North America,” said Carolyn Bojanowski, EVP, merchandising at Sephora US. “With its high-performance, barrier-first formulas and unique approach to ‘skin care-prep’ before makeup, POV Beauty fills a meaningful whitespace in our assortment and reflects Sephora's longstanding commitment to offering brands that are shaping the future of beauty.”

Mikayla Nogueira’s POV Beauty Takes Its Skin-Prep Revolution to Sephora

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