Meredith Corporation's People Magazine and Coty Inc. are partnering for a live beauty event on May 19, 2021.
The interactive beauty program, which begins at noon U.S. Eastern time, features three themed segments hosted by People style and beauty director Andrea Lavinthal.
Attendees will have the opportunity to learn insider tips and tricks via product demonstrations using Coty's Covergirl and Sally Hansen brands.
The event schedule includes:
Noon ET: Covergirl "Get the Clean Fresh Look"
Lili Reinhart will demonstrate how to achieve her look using Covergirl's Clean Fresh.
3pm ET: Covergirl "Classic Favorites"
Tik Tok beauty influencer Deborah Ruiz will appearin studio with Lavinthal for product demonstrations and conversation where they use Covergirl's best-sellers for face, eyes, and lips.
6pm ET: Sally Hansen "Salon Manicure at Home"
Kahlana Barfield Brown, beauty and fashion editor and expert, will break down the latest nail polish trends and shows how to do an at-home salon manicure with Sally Hansen.
The live beauty event is part of People's three-day digital social shopping experience from May 19-21, 2021, where hand-picked deals from beauty, fashion, and lifestyle brands are highlighted.
The event includes exclusive beauty offers, giveaways, and a gift from People for those who pre-register.
Carey Witmer, EVP/group publisher, Meredith, said, "The number of social shopping consumers in the United States rose more than 25% in 2020 due to the pandemic and will grow even more this year. This is the perfect time for Meredith's first foray into social shopping, which leverages the full multi-platform power of the People brand with the expertise of Coty in makeup, skin care and nail care."
Kevin Shapiro, SVP U.S. marketing, Coty consumer beauty, said: "With 800 million people watching Instagram and Facebook Lives daily and 32% of consumers spending more time online shopping, Coty is thrilled to partner with People to expand on our social shopping initiatives and meet our consumers where they are the most. Live events bring our brands into the hands of consumers, creating a unique experience for fans and newcomers to participate in exclusive conversations with some of our favorite brand advocates in real time."