Access Beauty Insiders (ABI), a boutique agency led by Daniela Ciocan, brought the excitement of indie beauty to the 20th Annual San Diego Food and Wine Festival on November 9, 2024. Over 5,000 attendees had the opportunity to discover a variety of beauty brands at the Discover Indie Beauty space.
The beauty and personal care brands that were featured at the 20th Annual San Diego Food and Wine Festival included:
- SuperSmile: Offered samples of their stain-removing toothpaste, The Works. www.supersmile.com
- Mixsoon: Offered samples of its entire skin care regimen and exclusive coupons. www.mixsoon.us
- Hot Mess Kushmetics: A Las Vegas-based CBD body care brand connected with consumers seeking natural pain relief and clean skin care. www.hotmesskushmetics.com
- Reef Perfumes: Built up anticipation for its U.S. launch with an exclusive preview of new products. www.reefperfumesna.com
ABI plans to feature Discover Indie Beauty at future consumer festivals, offering indie brands the valuable opportunity to connect with affluent consumers.
Daniela Ciocan, founder of ABI, says, "Experiential marketing is key for indie brands to stand out, The San Diego Food and Wine Festival provided the perfect backdrop to showcase these brands in a dynamic and engaging environment. The response was overwhelming, with attendees eager to explore and experience the latest in indie beauty."Access Beauty Insiders (ABI) Curates Indie Beauty Showcase at San Diego Food & Wine Festival.
