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BEAUTY DÜSSELDORF 2017

Mar 31st, 2017

Apr 2nd, 2017

Jeb Gleason-Allured

Germany

http://www.messe-duesseldorf.de

Interesting Stories

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

Digital/E-commerce

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

Remedy Secures $20M+ to Scale Its Simplicity-First Challenge to Skin Care Complexity

Luxury beauty brands desperately need new points of distribution, as traditional department stores increasingly fail to deliver true luxury experiences. The solution lies in infiltrating high-end, membership-based wellness spaces.

The New Alchemy: Why Longevity is Beauty’s Next Billion-Dollar Battleground

L'Oréal's My UV Patch pioneered battery-free UV sensors designed to translate exposure into behavior change.

From SPF to Sun Intelligence: The Race to Personalize UV Protection

The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.

e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market

MOON: mascara in glass by Lumson and Ponzini

Sponsored

MOON: mascara in glass by Lumson and Ponzini

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

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