Building Cosmetic Trust Through Transparency


Consumer mistrust appears to be at an all-time high. Lost in the contradictory information they find on the internet and social media about cosmetics, they don’t know who to turn to. Though information is more readily available than ever before, how do we know if it is reliable?

At DSM, we’ve been looking at ways that we can support cosmetic formulators to build trust with consumers, by making product labeling of formulations more transparent. Request our latest report to receive:

  • Information about consumer demand for transparency
  • Novel formulation concepts for sun, skin and hair care
  • All formulated with only the most essential ingredients
  • With clear, easy-to-read information on their role, origin and quality


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