With U.S. prestige beauty sales revenue for Q2 2022 jumping 16% year-over-yeara (totaling $6 billion, per NPD), it’s clear that new innovations and claims will be needed to tap into growing consumer excitement. Here, Global Cosmetic Industry rounds up some of the key ingredient launches set to define the next wave of product design that will generate future growth, from upcycled technologies to new solutions for the booming sun care sector to the evolution of the cannabinoid sector.
Next-level Sun Care
The real highlight of Q2 2022 U.S. prestige beauty sales was the continued explosion in sunscreen sales, which grew by 51%, versus 2021, per NPD. This strong growth rate was on top of the 60% experienced in Q1.
As the category heats up, a range of ingredient firms are launching technologies to deliver new functionality and claims. For example, through a cooperative agreement with government agencies, Delavie Sciences has obtained a Bacillus lysate from the exterior of the International Space Station that developed resistance to UV radiation due to prolonged exposure. The isolate is said to be the first biological product certified by the Space Foundation.
The ingredient has significant UV-shielding properties in greater ranges than current UV filters, according to Delavie, demonstrating absorbing/blocking properties in the high energy visible light and near infrared wavelengths. The Bacillus lysate has also reportedly been shown to increase the UV-absorbing properties of products. When added to a sunscreen containing octocrylene, homosalate and avobenzone at 3.5%, the Bacillus lysate boosted the SPF my more than 50% in vivo, while 7.0% Bacillus lysate boosted SPF by more than 75%.