
Lubrizol is expanding its innovation footprint in personal care with the launch of three new ingredient platforms designed to elevate sustainability, sensorial performance, and multifunctional efficacy across skin care, hair care, sun care, and makeup applications.
Arbalon RC 76 cellulose liquid, a cationic, cellulose-derived rheology modifier engineered to deliver high-performance thickening, suspension, and clarity in both sulfated and sulfate-free systems. Lubrizol
Leading the launches is Arbalon RC 76 cellulose liquid, a cationic, cellulose-derived rheology modifier engineered to deliver high-performance thickening, suspension, and clarity in both sulfated and sulfate-free systems. Highly natural and readily biodegradable, the ingredient supports clear-to-translucent formulations while enhancing aesthetics and sensory feel in shampoos, conditioners, antibacterial cleansers, and leave-on treatments.
Lubrizol also introduced Eyeseryl All In peptide, a naturally derived, PFAS-free hexapeptide developed using AI-enabled discovery tools to comprehensively target seven key soft tissues surrounding the eye contour. Clinical testing demonstrated visible reductions in puffiness, dark circles, wrinkles, sagging, and eye bag volume in as little as seven days, positioning the ingredient as a next-generation solution for holistic eye rejuvenation.
Oilkemia 7S polymer is a biodegradable rheology modifier for oil-based systems that delivers exceptional viscosity, suspension, clarity, and sensory softness across skin care, makeup, sun care, cleansing and hair care applications. Lubrizol
Completing the launch trio is Oilkemia 7S polymer, a biodegradable rheology modifier for oil-based systems that delivers exceptional viscosity, suspension, clarity, and sensory softness across skin care, makeup, sun care, cleansing and hair care applications. Compatible with mineral and organic UV filters as well as pigments and micas, the polymer enables visually striking textures while supporting improved manufacturing efficiency through lower processing temperatures.
Together, the launches reinforce Lubrizol’s broader strategy of merging sustainability, advanced sensory engineering, and science-backed performance to help formulators create the next generation of high-impact beauty products.









