In a fast-paced world, consumers expect immediate noticeable improvements, even for products designed to deliver transformative benefits over time. Cosmetic products are no exception: a multi-country survey revealed 66% of consumers feel it’s important to have an immediate effect on the appearance of their skin. Cosmetics are expected to deliver instant effects and strong benefits while offering pleasant textures and maximized comfort. For cosmetic companies, this a way to boost consumers’ loyalty by fulfilling the promise of what their products are expected to deliver.
Achieving Award-Winning Sensory Effects for the Discerning Consumer
Nov 3rd, 2017