💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now.
Are you a member of PCPC, CIBS, SCC or the Independent Beauty Association? Contact your organization for special partner discounts!
A dermfluencer with product development credentials. A longevity science thought leader. A viral beauty superstar managing rapid growth. What do these people have in common?
These are just some of the experts we'll be featuring at Beauty Accelerate 2025, happening March 12-13 at Ocean Place Resort & Spa in New Jersey, uniting industry leaders to discuss strategies for future-proofing the beauty sector.
This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging, and leveraging data-driven insights for brand growth. Attendees will leave equipped with actionable strategies to thrive in 2025 and beyond. In a time marked by consumer uncertainty, market saturation, and rapid advancements in R&D and marketing technologies, the beauty industry stands at a pivotal crossroads.
The Entrepreneur Targeting Whole-body Wellness [PROGRAM UPDATE]
Tierney Wilson, CMO of Sakara.Sakara Life
- Tierney Wilson, CMO of Sakara
- Session: Category-defining Buzz Brands
The Viral Beauty Superstar
Nina LaBruna, FazitFazit
- Nina LaBruna, Co Founder, Fazit
- Session: Brand Zoom-In Session: Your 2025 Innovation Playbook
The Cosmetic Chemist Turned Founder Turned BeautyTok Favorite
Ron Robinson, BeautyStatBeautyStat
- Ron Robinson, Cosmetic Chemist, CEO, FounderBeautyStat
- Session: Dermocosmetics and Science-based Beauty
The Longevity Science Thought Leader
Morley Willoughby, L'OrealL'Oreal
- Morley Willoughby, Senior Scientist II, Advanced Research, L'Oreal
- Session: Beauty's Long Game: The R&D Case for Longevity
The Product Developer Behind a Gen Zalpha All-star Brand
Jessaline Orlansky, Bubble SkincareBubble Skincare
- Jessaline Orlansky, Director of Product Development, Bubble Skincare
- Session: Connecting with Gens Z & Alpha
The Dermfluencer with a Product Innovation Track Record
Dhaval Bhanusali, MD, FAAD, Hudson Dermatology and Laser SurgeryDhaval Bhanusali
- Dhaval Bhanusali, MD, FAAD, Dermatologist, Hudson Dermatology and Laser Surgery
- Session: Dermocosmetics and Science-based Beauty
The Beauty Scientist with an Influencer's Knack for Communication
Manessa Lormejuste, Beauty Scientist + Product DeveloperManessa Lormejuste
- Manessa Lormejuste, Beauty Scientist + Product Developer
- Session: Dermocosmetics and Science-based Beauty
The Product Innovation Gurus
Lorne Lucree, Quiet Coyote ConsultingQuiet Coyote Consulting
Jess Abrams, Danessa Myricks BeautyJess Abrams
- Lorne Lucree, Founder, Quiet Coyote Consulting
- Jess Abrams, SVP of Innovation, Danessa Myricks Beauty
- Session: The New Beauty Innovation Playbook: Rewriting the Rules
The Product Developer Behind MAËLYS' Evolution and Success
Jessie Reder, MAËLYSMAËLYS
- Jessie Reder, SVP of Product Development and Regulatory, MAËLYS
- Session: Category-defining Buzz Brands
The Beauty Legend & Mature Cosmetics Guru
Laura Geller, Laura Geller BeautyLaura Geller Beauty
- Laura Geller, Founder, Laura Geller Beauty
- Session: Aging Beautifully: the Big Business of Gen X's Empowering Movement
The Sunification of Beauty Experts
Laura McCarthy, Supergoop!Laura McCarthy
Michelle Shieh, AmorepacificMichelle Shieh
Eduardo Ruvolo, Beiersdorf Inc.Eduardo Ruvolo
- Laura McCarthy, Director of Product Development, Supergoop!
- Michelle Shieh, Senior Manager, Scientific Communications and Customer Research, Amorepacific
- Eduardo Ruvolo, Head of Clinical and Scientific Affairs, Beiersdorf Inc.
- Session: The Sunification of Beauty: Why's and How's
The Beauty Consumer Research Specialist
Jennifer Stansbury, The Benchmarking Co.Jennifer Stansbury
- Jennifer Stansbury, Co-Founder, Managing Partner, The Benchmarking Co.
- Session: Data Warmup: Gen X's Beauty Attitudes
- Session: Data Warmup: Consumer Attitudes Toward Cosmetic Packaging
- Session: Data Warmup: Gen Z x Alpha's Beauty Attitudes
The Hair Wellness Expert
Kelly George, Ph.D., Senior Director, Innovation, NutrafolKelly George
- Kelly George, Ph.D., Senior Director, Innovation, Nutrafol
- Session: A Whole-Body Approach to Deliver Innovations in Hair and Scalp Health
The Clean Beauty Founder with a Story & a Plant-based Mission
Elina Sofia Wang, ESW BeautyESW Beauty
- Elina Sofia Wang, Founder, ESW Beauty
- Session: Brand Zoom-In Session: Your 2025 Innovation Playbook
The Beauty Incubator Expert
Nadia Khan, MaesaMaesa
- Nadia Khan, SVP of Brand Marketing, Maesa
- Session: The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025
The Longevity x Beauty Trend Expert
Julia Yang, Euromonitor InternationalEuromonitor
- Julia Yang, Senior Research Analyst, Euromonitor International
- Session: Longevity Trends, Holistic Care & Elevated Efficacy
The Mature Beauty & Wellness Groundbreaker
Sarah Kugelman, All GoldenAll Golden
- Sarah Kugelman, Founder, All Golden
- Session: Aging Beautifully: the Big Business of Gen X's Empowering Movement
The Skin Care Development Expert
Stephen Lynch, L'OrealStephen Lynch
- Stephen Lynch, Associate VP, Skin Care Development, L'Oreal
- Session: Dermocosmetics and Science-based Beauty: Panel Discussion
The Tech-enabled Packaging Visionaries
Alain Dijkstra, NuonAlain Dijkstra
Max Farrow, Sales,Nuon LLCMax Farrow
- Alain Dijkstra, CEO and Founder, Nuon LLC
- Max Farrow, Sales, Nuon LLC
- Session: Nuon Presents: Launch Lab - Beyond Packaging
The Biotech Beauty Experts
Nina Esposito, ProvitalProvital
Nick Ignazzi, ProvitalNick Ignazzi
- Nina Esposito, Marketing Director, Provital
- Nick Ignazzi, Operations Director, Provital
- Session: A Novel Platform for the Discovery and Biotechnology
The Skin Care Technology Thought Leader
Peter Tsolis, The Estee Lauder CompaniesPeter Tsolis
- Peter Tsolis, VP Skin Care, Estee Lauder Companies
- Session: Dermocosmetics and Science-based Beauty: Panel Discussion
The Packaging Experts with Some Big Ideas
Sushil Iyer, KenvueSushil Iyer
Sara Clasen, Estée LauderSara Clasen
- Sushil Iyer, Head of Global Packaging R&D, Kenvue
- Sara Clasen, VP of Packaging Development, Estée Lauder
- Session: Future-proofing Beauty & Personal Care Packaging
The Validated Claims Specialist
Brian Ecclefield, Validated Claim SupportBrian Ecclefield
- Brian Ecclefield, Founder/CEO, Validated Claim Support
- Session: Validated Claim Support Presents "How to Get the Most Out of Clinical Studies and Before and After Photography
The Emerging Skin Care Tech Specialist
Sorn Mudla, Ph.D., Mineed TechnologySorn Mudla
- Session: Mineed Technology Presents: The 1-Minute Vector Patch: The Precise Under-the-Skin-Delivery Technology
- Sorn Mudla, Ph.D., VP of Research and Strategic Development, Mineed Technology
The Differentiating Ingredient Technology Expert
Michele Robertson, SymriseMichele Robertson
- Michele Robertson, Director of Beauty Activations, Symrise
- Session: Symrise Presents: Discover How Symrise is Always Inspiring More
The Performance-enhancing Beauty Tech Specialist
Sam Shefer, Ph.D., Salvona TechnologiesSam Shefer
- Sam Shefer, President, Salvona Technologies
- Session: Salvona Presents: Intro to Salvona - Unlocking the Power of MicroEncapsulation
The Differentiating Ingredient Tech Expert
Kelly Wolff, EvonikKelly Wolff
- Kelly Wolff, Business Development Manager, Evonik
- Session: Evonik Presents: Master Your Mane: Natural Actives to Protect and Repair Hair Lipids
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
