Collalift®18 – The Wrapping Beauty from African Mahogany


In the face of a growing U.S. aging population with significant spending power, beauty brands are increasingly trying to appeal to the over-50 demographic with innovative technology and products that claim to help with aging gracefully. At the same time, demand for natural ingredients is on the rise with consumers seeking recognizable, sustainably sourced ingredients that prove efficacious in their beauty routines. Fulfilling these demands is a tall order for brands and suppliers alike. That led BASF on its latest bioactive discovery.

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