The Formulators Challenge: While consumers are ready to make the move towards milder, sulfate-free products, most are unwilling to sacrifice the foam performance, skin feel and flow aesthetics of their traditional shampoos and cleansers. Sulfate-free systems present formulators with a host of challenges, including thickening, foaming, clarity and stabilization.
With a range of non-sulfated surfactants, rheology modifiers and conditioning polymers, Lubrizol owns the complete toolbox for all your mild, sulfate-free formulating challenges.
Contact Lubrizol today and make the move towards milder cleansing!
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