Be ACTIVEly Committed with Sederma: a case study around Plant Cell Culture to discover how concrete actions can be translated into leading marketing assets.
Historical purchase drivers, like price and accessibility, are gradually being replaced by eco-social criteria such as sustainability, ethics and safety in line with the United Nations sustainable development goals. An observation that Nielsen [1] had made in a study as early as 2015.
Actively engaged for years in a holistic CSR policy, Sederma strives to reduce the social and environmental impact of its activities, giving equal importance to the planet, people and business. This strong governance, based on the guidelines of the ISO 26000 standard, allows consistency between product portfolio and internal CSR policy management.Our latest active issued from plant cell culture of Buddleja davidii, commercially named Amberstem™, is a perfect example of this approach. From the very first stages of its development, all CSR impacts were considered in order to offer the most eco-socio-designed product possible without forgetting efficiency.
1 - Its sourcing is totally transparent: the first (and only) sample was collected the 16th of June 2010 near the Tiber River by the Sapienza University of Rome. It is from this sample that the manufacturing protocol was defined and that the complete production of this Buddleja davidii callus extract is ensured today.
2 - Plant cell culture was chosen as the production mode. This technique only requires a small amount of plant while allowing an optimal and standardized concentration of active molecules, an asset among many others offered by this technique: no biosphere destruction, no over exploitation of land, no use of pesticides and fertilizers, no GMOs, no need for transportation, no widespread use of extraction solvents, drastic reduction in water consumption, unlimited availability.4 - Finally, the extract was vectorized with excipients of natural origin: vegetal glycerin and xanthan gum obtained by biotechnology. It is also preservative-free, COSMOS approved and its content index of natural origin according to ISO 16128 is 100%.
This is a great example of how sustainability, security and ethics can be a real driver of innovation and a leading marketing advantage. To discover some more and Be ACTIVEly Committed with Sederma visit our website or contact your sales representative:
https://www.crodapersonalcare.com/beactivelycommitted
[1] Nielsen Global Survey of Corporate Social Responsibility and Sustainability, Feb.23–March13, 2015
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