Cosmetics that contain probiotic ingredients are rapidly gaining popularity around the world in part because consumers associate pre-, pro-, and postbiotic ingredients with health, wellness and sustainability. Consumers also look to cosmetics products made with green chemistry to obtain potent benefits from a natural source, while helping to preserve the environment. Looking closely at this trend, it becomes clear that consumers are more and more aligned with the need for ecological action and environmentally friendly products. As a result, natural, safe (for the body and environment), bio-based ingredients are increasingly becoming the norm in the beauty industry.
According to Mintel, 28% of all skin care products launched between December 2018 and November 2019 contained fermented ingredients; 54% of these products with ferments claimed anti-aging effects; and 16% of women in the United States reported they were interested in using skin care products containing fermented ingredients. Why fermented ingredients? Fermentation enhances the effectiveness of natural ingredients by improving the quality of active phytochemicals and facilitating easy absorption by human skin.
BASF Care Creations has combined the power of bio-fermentation, the transparency of a traceably-sourced, non-GMO European soybean extract, and the well-known bacteria Lactobacillus plantarum, to develop the brand new probiotic ferment ingredient Phytofirm Biotic.
Phytofirm Biotic is a fermented soybean extract, rich in peptides and lactic acid, with skin firming and elasticity benefits demonstrated in a clinical study. This new, exciting ingredient enables cosmetics manufacturers to create probiotic skin care products supportive of multiple anti-aging claims. In vitro and in vivo testing has shown that this innovative probiotic rejuvenates the youthful appearance of the skin from head to toe by increasing the production of collagen I, collagen V and elastin.
In clinical studies:
- Jawline skin thickness was improved (as seen by ultrasound)
- Jawline skin elasticity was significantly improved (65%)
- Elastic recovery was significantly improved
Consumer benefits that can be used in product claims:
- Skin thickness / increased skin density
- Anti-sagging effect
- Increased elasticity
- Stretch mark reduction
What makes Phytofirm Biotic unique? It demonstrates the powerful ability of microorganisms to unlock the potential of soybean extract. It offers manufacturers worldwide an effective alternative to soy protein hydrolysate when making probiotic skin care products. Soybean extract bio-fermented by the Lactobacillus plantarum strain is a sharply controlled and highly reproducible solution, rich in peptides and lactic acid.
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