Asian daily face care rituals are driving new innovations around the world. In response, AAK Personal Care has developed a six-step face care ritual featuring its multifunctional emollient ester Lipex SheaLight.
Further reading: Lessons from Korea's Skin Care Market
The ingredient can cleanse and nourish the skin and is appropriate for the lightweight textures and fast-absorning products sought out by Asian consumers. It is suited to bright colors and application in different climate zones.
AAK will present the ritual at in-cosmetics Asia in Bangkok.